28 July 2009

China's largest digital media network operator deploys 600 WebDT SA3000 signage appliances at Beijing International Airport.

It has been announced that the WebDT SA3000 signage appliance is the latest in the line of WebDT signage appliances to be deployed at Beijing International Airport. The WebDT SA3000 based on the Intel® Core™ 2 Duo processor, offers enhanced processing performance with low power consumption.

As the busiest airport in Asia, based on scheduled seat capacity, the Beijing airport hosts a highly desirable target audience. AirMedia will deploy 600 of the SA3000 signage appliances to deliver dynamic, quickly updatable advertising content shown on 82” and 108” displays to the over-150,000 travelers who pass through the airport every day.

“Low power Intel Core 2 Duo processors are ideal for high-performance signage appliances,” said Joe Jensen, Intel’s General Manager of the Embedded Computing Division. “Integrating Intel® architecture into digital signage application designs, such as the WebDT SA3000, enables a top-quality, optimal visual experience for a sophisticated market.”

With the WebDT Content Manager software system, available with the WebDT Signage Appliances, AirMedia is able to remotely manage the content displayed in the airport. Administrators at AirMedia offices off-site can schedule playlists, set up content layouts, update last minute changes, and provide proof-of-play for their customers.

AirMedia operates of the largest digital media network in China dedicated to the air travel industry. AirMedia currently has the concession rights to operate signage systems in 52 airports across China, including China's five largest airports. AirMedia’s newest digital signage network will be installed in Beijing Airport’s recently built Terminal 3, with the first installment in the baggage claim area, and the second phase at the entrance gates for the domestic and international departure halls.

The WebDT SA3000 features the Intel Core 2 Duo processor, Microsoft® Windows® XP Embedded operating system, and full high-definition resolution, up to 1920x1080. With options for wireless networking, the SA3000 supports major media file formats, real-time or scheduled content playback, flexible screen layouts with multiple zones and layers, and automatic content download recovery. When connected to a display, the WebDT Signage Appliance is ready to deliver timely, targeted communications to capture an audience’s attention at key decision-making locations.

For more information on the WebDT SA3000 please click here or contact the Xperience Wireless Team